What Is The Secret To Get People To Join You in Networkl Marketing?
What is the secret to get people to join you in Network Marketing?
This post will share with you the 6 most important steps that make all the difference. There are many reasons that people choose not to participate in MLM or direct sales, so we will also address some of these. And finally, we will provide a list of what successful network marketers use as their "tools of the trade" for attracting new customers.
Step 1: Get to know your target audience
For people that are new to NMLM, every conversation is a chance to find out about their personal and professional goals. The best way to do this is through an "open question" structure, which will allow you to find out what they are looking for. This subject line is "Why Network Marketing?" With a copy that says: "I want to know how you got started in Network Marketing," and give them about 3 or 4 minutes to respond. Once you have received your response back, use the information to get to know your target market better.
Step 2: Understand Your Target Market's Demographics
When you are targeting a certain demographic, make sure you understand the needs of that demographic. One example could be a car dealer. The need of the demographic that they are targeting is to simply get from point A to Point B. If you understand this, then you can sell a product that can help them do this thing better. In our Network Marketing industry, people are looking for ways to make an income from home. This is the main reason why people end up in Network marketing or direct sales business, and you should understand this about anyone who has joined your team.
Step 3: Prove That Your Product Is Superior
Make sure that when you are trying to approach new customers in Network Marketing, that the products and services offered are superior to other products out there. A general rule of thumb is that quality comes before boasting. When you are in need of a certain product, and you approach a person with a product about which they have no knowledge or even interest, they will probably not respond well. If you can really prove that your product is better than another brand by providing one or more compelling testimonials, then you will get your name out there. And once you have your name out there, then it is much easier to attract new customers.
Step 4: Establish Your Authority or Respect
Make sure that you show people who are interested in buying your products that you are someone who has some authority to sell them what they need. This can be done by showing them how many people you are helping, or what awards you have won, accomplishments that you have made as a network marketer. People want to feel like they can trust the person who is trying to sell them things, so if you can show them that you have a strong track record to sell products or services to people over time, then they will buy from you.
Step 5: Be Passionate
Never give up when dealing with customers in Network Marketing. If the customer is not interested in what you are trying to sell them at first, talk with them a little bit more and prove to them why your product is superior and get some testimonials for it. If you are passionate, you will have a much better chance of getting the prospect to join your team.
Step 6: Build trust
When dealing with new customers, build trust with them. This can be done by letting them know that you are able to help them solve their problems, or help them achieve their goals. If they are not yet a customer, and they decide that they want to be a customer of yours in Network Marketing, then make sure you establish a relationship of trust right away.
Tools of The Trade
These are some tools that successful network marketers use to attract new customers to their team.
1) Social Media: Facebook and Twitter are two of the most popular social media platforms that are being used today. There is a lot of value in these sites because you can exchange information and make contacts with people who want to learn more about your business. Because people spend so much time on these sites, they provide good opportunities for you to connect with them where they spend their time.
2) Email: Sending an email definitely works well for attracting new prospects, but you should create a catchy subject line and make it so they can know what you are sending about. This will help them be more likely to open up the email and see if it is something they can benefit from.
3) On-line Surveys: Most people who have joined MLM have learned this valuable lesson–if you don't ask, there won't be any response (unless it's money). But, how do you go about asking for a response? You can make it so that your prospects are motivated to participate in your survey by offering them some kind of a gift or incentive if they respond to your survey. You could also make it so that the incentives will only be given out once the survey results are known.
4) Giveaways: As with surveys, giveaways give people a chance to receive something for free or at an extremely low cost. When you offer a giveaway, you want the recipient to really like you. This is why mailers have such high response rates; because they send out something extra along with their regular mailer (such as coupons, etc.).
Conclusion
The main point I hope you take away from this blog post is that when dealing with customers in Network Marketing, never give up! Even if you try to approach a customer who seems disinterested in what you are trying to sell him or her, it is important to ask them why they are not interested. More often than not they will tell you. Once you have asked them why they are not interested, then you should actually take their advice and find out how they want to be approached. For example, if a person told me that she was not interested because our price was too high, I would use that information to do further research and see if we could lower our prices.