Top Tips To Create A Persuasive Sales Letter
If you’re like most people, you avoid websites with sales letters because they seem too pushy. But in reality, a good sales letter can be a valuable resource for anyone looking to sell products online. They typically have more credibility and deliver more targeted audiences than ads on social media or blogs (especially blogs with low page rank). And if your products are priced competitively, the benefits of using a sales letter could far outweigh the costs.
Sales letters provide details on your product or service. You can be specific about what makes your products unique, and why customers should choose you over the average competitor. They also give you an opportunity to tell potential customers how they can take advantage of your products or services.
The process of creating a sales letter is fairly simple, but it does require some work and an initial monetary investment. It’s not as quick or easy as throwing a few ads up online, but it doesn’t have to be difficult. Here are a few things to keep in mind as you build your sales letter:
Make sure the design is clean and simple. Most people won’t tolerate a complicated site or one that takes too long to load. A minimalist design is best suited for the appeal of the sales letter, so make sure it blends with the rest of your website.
Set goals and objectives before beginning work on your sales letter. Whether you want to sell a certain number of products or increase interest on social media posts, state your goal before beginning the process. This will ensure that you’re using data to guide your decisions instead of guessing or making assumptions.
Focus on the customer experience. Most people are more likely to buy a product if they have a positive association with the brand. So to help you create a good impression, think about how you can include images, videos, testimonials, and other tangible items…all of which are indicators of your credibility as a business.
Be creative with your customer testimonials. You can use images or videos instead of written testimonials if you want to stand out from the competition. But keep in mind that those testimonials will need to be properly tagged so they’re visible on search engines and other sites.
Use social media posts effectively. Posting on social media and other online sites is a good way to attract potential customers, but it’s not the only option. You can also use your sales letter to target select demographics that are interested in your product or service.
Don’t make the mistake of thinking that a sales letter is just a last-minute addition to your website. If you want to maximize its effectiveness, plan ahead and try to think about what most people would expect from it. Consider how you would feel if you were one of your customers and develop an effective sales letter accordingly.
Are you ready to start creating your sales letter? Start with our free guide, Seven Tips To Create A Persuasive Sales Letter . You could even use it as the foundation for your own sales letter! The more information you include in your sales letter the better. And don’t forget that quality is more important than quantity. Keep in mind what makes customers click or buy from you and ensure that every bit of content on your site relates back to it.
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Don’t believe me? Read the results of this survey conducted by ConversionXL: http://conversionxl.com/blog/the-perfect-sales-letter
Please share! I know that many people would never consider building a sales letter because they don’t want to learn how to do so. 🙂 You might be surprised at how easy it is, and if you see some success with it, then maybe you inspire someone else too!
For more about online business, feel free to check out my company's website here: http://www.bobshopluck.com/home2.html .
I would love to hear what you think, so please leave a comment below!
PS: If you found this post helpful, I would appreciate if you shared it with your network using the social buttons. I would also like to know if it was helpful so please feel free to leave a comment below and let me know! Thanks!
John P.S. In addition to blogging, I also take pictures. You can view some of my photography here: http://www.flickr.com/photos/bobshopluck/ . All of the photos in this blog post were taken by me (except for the image used at the top of this post which is from Wikipedia).
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This entry was posted on April 2, 2014 at 4:46 am and is filed under Online business, Sales page, Sales page strategy. You can subscribe via RSS 2.0 feed to this post's comments.
Tags: blog, business, conversionXL, conversionXL blog, competition analysis, data-driven decisions, ecommerce, free sales letter advice and tips
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Conclusion
By using these four strategies, you can create an effective sales letter that will get your customers clicking away. Consider all of the goals and objectives you have set for your business and make sure that they’re reflected in your sales letter. Add visual elements (like images and videos) before sending the letter out, but don’t forget to add important details like a contact form and social media profiles to encourage interaction with your company. Once you have created a successful sales letter, use it to promote other products or services on your website.