4 Amazing Steps To Unleashing The Massive Profits Within Solo Ads Fast And Easily.
The concept of solo ads or single ad campaigns is a relatively new phenomenon that has been gaining traction over the past few years. Whether you have an existing business and are looking to increase your profits for marketing, or you're new to marketing and just need help getting started with finding a profitable niche, solo ads can be incredibly beneficial.
In this article, we'll explore what solo ads are and how they work, give four easily executable steps you should take to start profiting from them as quickly as possible, along with the results of our own experiments using these techniques.
What Is A Solo Ad?
A solo ad is a single advertisement that is sent to a large number of targeted leads, usually through some type of mailing list. They're called solo ads because you're essentially advertising on your own and not part of an affiliate program or network.
A single ad campaign can be for a single product, or multiple products for sale, and can be sent out in multiple ways: by mail, email, links from blogs or social media sites, etc. Regardless of the specific method used to send out the ads, it's helpful to keep in mind the concept behind all solo ads: they are simple and inexpensive ways to get your product in front of more eyes quickly.
If you're just starting out as a business owner and need to get the word out about your products, these ads can be a good place to start. You don't have to pay a huge amount of money for them (although they often are inexpensive), there's no risk involved since the ads are sent via snail mail, and most importantly, they take less time to set up than affiliate marketing does. And if you're new to marketing, or have been burned by affiliate programs in the past (as many entrepreneurs have), solo ads can still provide some incredibly helpful benefits.
These advantages become even more apparent if you're not already getting some type of return on your investments in other methods of promotion. One way to find good solo ads is simply to do a word-of-mouth advertising campaign using your current customers or even friends and family. The success of these types of campaigns is well-documented, and the returns on your investments are often quite good.
The Four Steps To A Successful Solo Ad Campaign
There are a couple critical things that make solo ad campaigns successful (or at least profitable overall). You can verify the results of our own solo ad experiments by taking the following steps:
1) Use A Longer Ad Campaign Cycle than most affiliates use. Most affiliates only have their products available for sale for a few days each month, with maybe one or two weeks off during the year. This means that affiliates have to send each ad batch to their mail subscribers every few days, or else they'll lose their position on the list.
On the other hand, a solo ad campaign takes longer than three months to run its course (in our experience), with a few weeks off during that time as well. This means that you run your ads for an entire month straight, then take an entire month off from sending them out (letting all the backlogged ads accumulate in your store), restock your items for another month, then send the next batch out. This process continues until you've sent all of your new ads for the year and then some... so by the time it's over, you've invested quite a bit of money in a good offering to send out in your solo ad campaign.
2) Maximize Your Ad Batch. You should run all of your ads through a couple different stages before sending them all at once to your leads (via your mailing list). Stage 1 ads are sent out at full-speed to everyone on your mailing list, regardless of any special orders or purchases from anyone in your list. Once the first batch is sent out, you can take some time off and let those that have purchased from you for any reason catch up with the new ads.
Once you've allowed the first batch to catch up with you a bit, then begin stage 2. Stage 2 ads are sent out to everyone that purchased from you in the past few months. This continues until your sending out a full-batch every month. You can't really over-do this, as you're essentially giving away products for free (via the mailing list) and making money from those that have already been warm leads and are ready to make a purchase.
3) Offer Something Of True Value For Free With Every Ad Batch. One of the biggest mistakes we see affiliates make is not offering enough value with their ads... particularly when they only do it once or twice per year. While most of the time face-to-face interaction is the strongest method to creating sales, we can't deny the efficiency and effectiveness of email marketing... especially when you offer something that others find useful and easy to use.
Since you're not touching your leads at all from a personal level, make sure that your ads are packed with as much value as possible. If you have a single product being sold (and no extras), throw in links to some free videos directly related to your offers or let people download a "free" report that they can really use.
If you have multiple products or services, make it as easy as possible for them to find the information about what you're selling directly on your ad copy... consider using a call-to-action in your ad (like "Click Here for More Information").
4) Respond To Criticism. There are inevitably some people that are going to take issue with what you're offering in your ads, and the best way to deal with this is simply to ignore it. These types of people can be a huge drain on both time and money, so simply ignoring their complaints usually results in the same amount of sales and leads that you would have normally gotten if you had ignored them in the first place. This is nothing short of treating these critics as a waste of time and resources.
When the worst comes to pass, however... when someone makes a valid point about your product or service that you didn't consider before... it helps to be able to resolve the situation quickly. One of the most common issues that people have with your ad is that they don't feel comfortable giving out their personal information for your offer... this can be dealt with in a variety of ways, but always make sure to apologize and make things right by offering a discount for those who reach out to you directly after your ad has been sent out. This works surprisingly well, and it also gives you an excuse to send new ads when the time comes around again.
Remember, you aren't selling directly to your leads... you're offering them the chance to buy something from you via mail order (or on a web page they visit for your advertisement). You have more control of how the conversion to a sale happens than most people realize, and by keeping everything going well for yourself, solo ad campaigns can be very profitable.
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Conclusion
In closing, we want to say that running a solo ad campaign is quite an interesting and unique experience... especially when you've done it for several years. It's a great way to try things out and see if you enjoy the process, as well as to allow your business to grow by putting your work out there for others to find. However, we also want to say that solo ads are far from perfect, and they aren't necessarily the best choice for every business owner.
It's important to note that while solo ads are very effective at converting traffic into sales (or leads into buyers), they aren't the best choice for everyone.