Increasing E-Commerce Website Sales: A Guide for the Online Newbie
If you're ready to take your e-commerce website from good sales to great sales, it might be time for a change in strategy. Promote your site with these online marketing tips. As soon as you start (or get more money for) advertising to reach more buyers, expect a sharp increase in profits.
Take action now by promoting your site on social media and incorporating these successful strategies into your business plan:
- Use social media marketing tools like Facebook Ads and Instagram Ads to target relevant prospects nearby or by location.
- Focus on targeting just one geographical area or market at the start of your campaign so you can optimize the results before expanding further outward.
- Advertising your site on social media sites like Facebook, Twitter, Instagram and even Google Adwords will help drive traffic to your e-commerce site.
- Consider using retargeting ads to follow up with buyer prospects after they have already visited your website but did not make a purchase.
- Try reaching out to buyers with similar interests through relevant Google search ads so they're more likely to turn into repeat customers and followers of your brand.
- Find out who is using relevant product keywords before approaching companies or suppliers who could possibly partner up in the future as part of a joint business venture.
- Use free tools like Google Adwords keyword targeting and SEMrush to make sure all the keywords you are using are high-quality, relevant and have search volume.
- Promote your site through articles on third party websites, blogs or media publications so they can easily link back to your website. For example: Write an article for a e-commerce blog like this one . Make sure to include links back to your site in your article with the tags: 'product display' and 'e-commerce sales'. If you can, create content that is also interesting and relevant to the target market you are aiming for.
There are many other strategies and tactics available like Facebook video ads, sponsored tweets & LinkedIn ads. Use the tools you have to promote your site or products.
LESSONS FROM THE PROS
Here are a few lessons from the best e-commerce site owners I know about that promote their sites and increase sales:
- Find out who your target market is and what their buying habits are. You could also use Google Adwords Keyword Targeting. Then create ads that will match those keywords and potential buyers. Lastly, target them through retargeting ads on Facebook and other social media sites like Instagram and Twitter.
- Don't be shy about sharing your product posts with the social media world via Facebook Ads, Twitter Ads, LinkedIn Marketing, Google AdWords & Pinterest Marketing.
- Google search engine ads are very powerful ways to get the word out about your products and build your sales.
- Your e-commerce website is a good start but it's just the beginning. To increase sales, you will need to get out into the world and start making connections with people who will buy from you. So many companies and sellers just rely on price to get customers through their door but that is never enough for long term success. Social media marketing can create so much brand awareness and drive more sales. Good luck!
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Conclusion
As per the 2017 research report by Forrester, more than 80% of internet users prefer to buy a product or service via an online platform. Thus, it is quite evident that the digital commerce is all set to take off in a much bigger way in near future.The e-commerce industry has been growing at a fast pace over the years and is estimated to be worth nearly $2 trillion by 2018. Though competition has intensified, many new retailers still follow some of the above-mentioned essential strategies for promoting their online business so as to fill their coffers with more money. As far as this article is concerned, you might have found it useful and informative while learning about how to promote your site online.