Wisdom and Effective Communication


  Wisdom and Effective Communication

Good communication skills are key to success in all areas of life. Whether it’s fighting off a work-related challenge or soothing an argument with a significant other, effective communication is the first step to getting what you want, need, or deserve in any situation.

This is why business people emphasize the importance of effective communication skills. Business leaders and managers recognize that effective communication is crucial to the success of their teams—and, ultimately, their organization. The truth is, any leader who can communicate effectively with others will achieve higher levels of success than anyone who cannot.

Effective communication provides a person with three key benefits: resolution, trustworthiness, and fulfillment (1). When you can clearly express your intentions and desires in a positive manner to others (without being misunderstood), that person will be more likely to accept your ideas or suggestions as valuable contributions—even if they don’t agree with everything you’re saying.

However, while it might sound obvious that effective communication will make a person more successful, you might be surprised to learn how many people don’t communicate effectively with others. In fact, many people spend most of their time trying to create misunderstandings and resentment rather than build rapport and trust.

They fail to realize that there are certain tactics (such as “playing dumb” or ignoring someone else) which undermine the very points they are trying to make in the first place. This is especially true when attempting to convince others of your point of view in a social media setting.

Social media is the latest frontier in the field of communication. There are many advantages to using social media as a business communication tool, including its relatively low cost and the ability to quickly communicate messages to a very large audience.

There have also been extensive scientific studies on the effectiveness of social media—and some startling findings that all business owners need to take note of. For example, it has been demonstrated that people actually become less receptive to messages through social media as a result of pre-existing biases (2). These findings suggest that good communication isn’t just about what you say; it also involves your ability to gauge how your message is received by others (and whether or not they truly understand you).

Effective communication is about understanding yourself (3) and others, and having a clear desire to help people achieve their goals—not only with each other, but in all aspects of life. You should strive to understand the needs and motivations of others as deeply as you do your own. Only that way can you benefit from effective communication, which will increase your chances of success in any situation. This includes interactions with employers, coworkers, family members, or other trusted individuals.

When it comes to communicating effectively with the public on social media platforms such as Facebook and Twitter—either individually or collectively—business owners need to recognize the power social media has over their ability to effectively communicate awareness messages.

So, how can you use social media effectively to promote your business message? Here are a few simple suggestions to get you started:

1. Use Messages That Your Customers/Your Followers Will Understand
You’ve probably heard the saying “people don’t always think the way you do.” Now that businesses have access to social media—and an entire generation of millennials is particularly attuned to this channel—that saying is even more true than ever. In other words, it is risky for these types of messages to be sent from an organization (particularly a business) that customers (or followers) do not understand and appreciate.

2. Use Messages That Are Easy To Understand

What does this mean, exactly? It means that the message you send should be conveyed in a way that is as straightforward and simple as possible. One of the biggest mistakes you can make is to make your message too complex—that way, you’re more likely to lose your customer’s attention or fail to communicate it effectively. You want to hit home with each message, but if it’s too complicated, you’re better off cutting the message short or rethinking the approach entirely. [ARTICLE END]


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"The Wisdom and Power of Wisdom: The Art of Persuasion in the Age of Technology" (2004) - by Brendon Gardiner

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Brendon Gardiner's Blog: https://brendangardner.wordpress.com/

Gardiner's books: https://www.goodreads.com/author/list … er_brendan_gardiner


Brendon Gardiner - Wikipedia

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Overall, we can conclude that while many of these suggestions will likely work well for a certain group of people, it is not a one size fits all scenario with regards to dealing with social media and interaction. What works for one person may not work for another so experimentation is necessary. You should approach each situation that you find yourself in as an experiment, taking note of what worked and what did not work and how you can improve the situation moving forward.

How to deal with difficult people in social media: Brendan Gardiner


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