Three Factors to Consider when Bottle Labeling
The best way to get the most out of your bottle labeling is to use the space wisely and look at what information you want to convey. There are three key factors that should be considered when designing a label for your product: The first is what type of information you want on your label, the second is how it will be used, and finally how much space you have for writing out this information. On this post we're going to go over how each factor affects your bottle labeling design.
What Do You Want on the Label:
The first major factor that needs to be considered is what you want to put on your label. The purpose of a good label is to convey all the information needed by the consumer in a creative way while connecting their product with the consumer. A good way of approaching this is through market research. You'll want to survey your target consumer, asking them what they look for in a product like yours and how they would like it advertised. It's important to do this before you design the label, because you'll have an idea of what's expected and it'll save time in labeling. This will help both you and your consumer out, making for a more satisfying experience for everyone.
How Will it Be Used:
The second factor to consider is how the label will be used. There are several different ways that your bottle labeling can be used, with each having its own effect on design. The main usage of your label will simply be in a retail setting, sitting on a shelf amongst many others. These bottle labels may find themselves out in the wild at a store, or they could simply sit on the store shelf without anything else around them. Both of these situations have somewhat different effects on design and layout, so you'll have to play around with different styles and layouts before you find what works best for you.
Another way your bottle labels can be used is in public space like an event or display table.